Media 3.0
Is the transition from a "web of documents" to "the web of data" also pointing on a transformation from an integrated, industrialized media economy to a content ecology with new principles of nature? What is the Linked Open Data really about, and what makes someone call it "a universal (rest) API on top of the world wide web"? What strategical and technical adaptations should be implemented to gain added value? And what kind of shared infrastructure should be implemented? The seminar will focus on how the fundamental architecture of the web can change the value chain and business models in the media industry.
(If all of this is still "vague, but interesting" - watch the video below).
• WHERE AND WHEN: The seminar is being held from 12.00 to 16.30 in Magnus Barfot konferansesenter in the centre of Bergen. Coffee and snacks will be served (no lunch).
• PRICE? The seminar is free for participants on Vizrt Days and Nordic Media Days and media/mediatech businesses that are members in Bergen Media By. Others pay 500 NOK.
• WHO SHOULD ATTEND? The seminar is relevant both for strategists and business deveoplers in the media industry, data journalists, programmers and system developers.
The programme may change during the next couple of weeks, but this is how the preliminary version looks like:
12.00-12.50: KEYNOTE: Linked Open Data for Dummies
Linked Open Data (LOD) is a set of technologies and an infrastructure that may revolutionize the way media and others distribute, publish and visualize digital content. Public sector is increasingly releasing data as LOD, opening up new possibilities for re-use and integration. What is Linked Open Data all about? How is it being used today? How can it be used tomorrow?
Pia Jøsendal, Computas AS.
13.00-13.50: KEYNOTE: Data as a Business
Icelandic newcomer Datamarket.com is a commercial player in a world of open public data. They launched their universal access point with 100 million timeseries, each telling stories about change over time in the worlds societies, economies, ecosystems and industries. What do their business model look like. What are their reflections on the new media economy? Hjalmar Gislason, CEO, Datamarket.com
14.00-14.30: Vizrt and the Cloud
Vizrt is increasingly foucusing on the semantic web. The latest version of the CMS Escenic supports LOD-based services such as Open Calais og Saplo. How do this open up new journalistic and commercial possibilities? How can external content be integrated more smoothly? And how can it make the long tail grow longer? Christian Løverås, VIZRT
14.30-14.50: Introduction to rNews: A small step, towards what?
IPTC introduces rNews, a proposed standard to annotate news-specific metadata in HTML documents. What is it all about? What effects can we expect? And what is needed for this to have change things for the better in the media industry?
Rune Smistad, MediArena?
15.00-16.00: Start of an Experiment: The Media Ecology Project
The cluster project MediArena has been focused on the media industry as a system. Are the unexisting mechanisms for content exchange & distribution across the silos of content & data a structural problem for the industry as a whole? This day we will demonstrate an early version of a an open LOD-based metadata-repository for media, with a set of supporting webservices - and share some reflections on how it may open up new possibilities for the publishing and mediatech industry.
Anders Waage Nilsen, CEO, Mediarena AS

